Search engine optimization is essential for website promotion because if you have a good website but users and visitors not reaching at your site then it is not providing a better result. SEO is the technique to recommend your website for relevant searches. Search engines want to do as best as possible by referring to the website and know that what the user is looking for. We could improve website according to users and visitors after analyze website performance. Major part for SEO is website’s unique content, relevant keywords for particular webpage, and site description which is describes your webpage content. In webpage insert images that is relevant to page content for image SEO. The other techniques of site promotion is off page optimization which is increase visiting to your site from creating back links to other social networking site, marketing sites and many more.
In order for Google and other search engines your content looks well structured and professional for most user visiting possibility. Duplicate content is neglected by search engines so don’t just copy and paste from existent sources. Make your content fresh and unique for good SEO decision.
Google change their techniques and algorithms after sometime regularly and brings up new search strategy. Search engine optimization is ever changing and developing, so it's important to maintain your optimization trends and techniques. Considering your website as your own and strive to make it higher. But in order to do that, your website must be properly on page optimized well and you should well aware of search engine techniques.